INDUSTRY:
HOSPITALITY
CLIENT:
Cayenne Hut, Lombok
YEAR:
2024
EXPERIENCE:
Identity and Branding
Cayenne Hut
about.
Project Cayenne Hut is about creating visual identity and branding collaterals from the ground up. Located in Selong Belanak, Lombok island, this by-the-beach resort compound offers something nostalgic of the '80s blended with modern laid-back and peaceful place to stay.
challenge.
The main challenge lies in capturing the perfect adaptation of the logo Cheers from the '80s American sitcom shape into the visual identity of Cayenne Hut. And how to make it work and relatable with the audience.
result.
The logo of Cayenne Hut sucessfully adapted the form of the reference logo Cheers. The orange and blue colors are aimed to relate to the tropical, chill vibe of the resort. This is an in-progress and continuing project, so we'll see how it develops in the coming months, as the compound of the resort is being build.
