The finished visual identity exceeded expectations. The product delivered a powerful visual impact, highlighting the unique cryptic lines that has multiple meanings: first as the diamond of the parent company and second as a logistics business and IMC is hiding in the form of the red lines going from left to right in the bold red ring. The spelling "logistik" gives the local flavor. The logo became a striking artistic centerpiece, serving both as an art piece and an effective marketing asset. The images were later used in campaigns and as inspirational visuals within design and brand collaterals.